How many e-mails do you get in a day?  How many do you just highlight and delete?  I know I’m tired of reading that J. Crew’s sale is ending tomorrow.  I simply no longer believe them.  I just know that there will always be a sale, and its ending.  Click.  Delete. We’ve become desensitized to marketing e-mails.  No matter how eye-catching the images, intriguing the topic or engaging the content, you should know that there’s a high likelihood your e-mails aren’t being read.  So how else can you make sure you keep in front of your customers? Read more